One product, many angles

One SKU is not one ad.

A single-product store has the hardest version of the creative problem: the same object, photographed the same way, has to keep earning attention against an audience that has already seen it. The work is not more products. It is more arguments for the one you have.

You have one product, a handful of photos, and a feed that goes stale faster than you can shoot. Every new ad starts from the same bottle, the same tin, the same pair of shoes.

1. 1

   Teach it the product once

   Paste your product page. Brand Memory keeps the voice, the palette, the typography and the facts about the product, and every later generation starts from that rather than from a blank prompt.

2. 2

   Generate an ad set, not an ad

   An ad set is one directed brief, one rendered background and three headlines that argue different angles — a plain claim, an objection answered, a use case. Three testable ads off one render, because the expensive part is the picture and the argument is text.

3. 3

   Take the winner to every placement

   A visual that works at 4:5 gets re-composed to story, square and landscape without another render. It is a crop, so the result is shown next to the original rather than replacing it, and you keep the ones that survived the reframing.

4. 4

   Rewrite the loser instead of re-rendering it

   When the picture is right and the words are wrong, editing the headline redraws the text over the stored background and costs nothing. Only a genuinely new image costs a render.

Not an estimate written for this page. Every number below is read from the credit costs the generator itself uses, so this page cannot drift away from the product.

The cheapest plan that covers that month is Starter at $29 a month, with 2,200 credits. Nothing on top of it: there is no fee on what you spend on ads.

• NEXA does not buy media for you. It writes and renders, publishes organically to a connected account, and packs ad creatives with an Ads Manager import file; launching the paid campaign is yours to do.
• It has no read on your ad performance. Nothing here tells you which angle won — your ads manager does, and you bring that answer back to the next brief.
• A re-composed format is a crop of the same render. A subject shot for 4:5 can lose its edges going to 16:9, which is why you are shown the result before you keep it.